first-party data - Retail Media

Walmart Unveils Scintilla: A New Era for Data-Driven Decisions and Supplier Empowerment Walmart is leading the way in retail insights and analytics with the exciting announcement of its newly rebranded insights ecosystem, Walmart Luminate, which will transition to Scintilla in 2025. This rebrand underscores Walmart’s commitment to helping businesses, especially emerging CPG brands, make smarter, data-driven decisions. With the name “Scintilla,” Walmart emphasizes the power of even a single insight to spark meaningful and profitable business outcomes, showcasing a significant shift in how the retail giant approaches data, insights, and relationships with suppliers.

Empowering SMBs: Walmart’s New Insights Ecosystem, Scintilla

Post author:Blazej
Post published:October 5, 2024
Post category:Walmart
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Walmart's Scintilla empowers SMBs with first-party shopper data and real-time ad optimization, leveling the playing field in retail media. With 100%+ SMB growth and 173% overall adoption, it's a game-changer for emerging CPG brands.

Walmart Marketplace news august 2024 rmiq retail media ads marketiplace agency

What’s new: Walmart Marketplace Update August 2024

Post author:Blazej
Post published:September 5, 2024
Post category:News Walmart
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To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.

Beyond ROAS in Retail Media?

Post author:Blazej
Post published:August 16, 2024
Post category:All
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ROAS tells you how efficiently you spent a specific advertising dollar. However, in the competitive CPG landscape, sustainable growth requires a deeper understanding of customer acquisition cost, lifetime value, and true incremental lift in sales.