Retail Media Market Guide 2025 – How to Start Your Retail Media Ads
Discover how to leverage this evolving landscape and position your brand for success in the competitive retail environment.
Solving Fragmentation in Retail Media
Retail media is booming—but fragmentation holds brands back. RMIQ solves this with unified data, closed-loop attribution, and actionable insights that connect ad spend to sales. Finally, clarity and scale in a messy media landscape.
Outsmart your competition.
Winning in retail media isn't about outspending—it's about outsmarting. RMIQ uses AI to generate high-converting keywords tailored to real shopper behavior, helping CPG brands crush the competition on Amazon, Walmart, and beyond.
The Digital Shelf
Optimized product listings and a strong retail media strategy ensure your brand not only captures attention but turns it into loyalty. The digital shelf isn’t static—it’s your evolving opportunity to dominate the modern consumer journey.
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Santa’s Early Surprise: Free Instacart Campaign
No hoops to jump through. No fine print. Just free money to kickstart your next big move and try Instacart ads with us. We’ve got you covered. RMIQ and Instacart are teaming up to give your brand the boost it deserves.
Sneak Peek at
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Retail Media IQ – all in one tool for multi-channel retail media ads
Smart, sleek, and built for bold brands with big ambitions. The secret to leveling up. The breakthrough your brand deserves. Your ultimate tool for sales & growth.
Walmart Unveils Scintilla: A New Era for Data-Driven Decisions and Supplier Empowerment
Walmart is leading the way in retail insights and analytics with the exciting announcement of its newly rebranded insights ecosystem, Walmart Luminate, which will transition to Scintilla in 2025. This rebrand underscores Walmart’s commitment to helping businesses, especially emerging CPG brands, make smarter, data-driven decisions. With the name “Scintilla,” Walmart emphasizes the power of even a single insight to spark meaningful and profitable business outcomes, showcasing a significant shift in how the retail giant approaches data, insights, and relationships with suppliers.
Empowering SMBs: Walmart’s New Insights Ecosystem, Scintilla
Walmart's Scintilla empowers SMBs with first-party shopper data and real-time ad optimization, leveling the playing field in retail media. With 100%+ SMB growth and 173% overall adoption, it's a game-changer for emerging CPG brands.
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What’s new: Walmart Marketplace Update August 2024
To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.
Beyond ROAS in Retail Media?
ROAS tells you how efficiently you spent a specific advertising dollar. However, in the competitive CPG landscape, sustainable growth requires a deeper understanding of customer acquisition cost, lifetime value, and true incremental lift in sales.