Turn Retail Media Into a Growth Engine

MUST READ FOR Cmos, Brand managers and retail media operators

ENDORSSED

Across the Industry

This book is one of the clearest and most honest takes on retail media I’ve come across. The writing breaks down complex ideas in a way that works whether you’ve been in the industry for years or you’re just getting up to speed. That alone makes it worth reading.

Professor Russell Zwanka

Director Food Marketing Program, Western Michigan University

Retail media presents a formidable opportunity and challenge for sales/marketing executives. Mat Drela’s comprehensive work on the subject serves as an essential cornerstone for mastering this rapidly evolving landscape.

Steve Frenda

Former Managing Director Path to Purchase Institute

Retail media is no longer an afterthought. As Drela demonstrates, it has become
foundational to an ROI optimized media strategy.

Barry Krause

CEO, BiG, Former CEO, Publicis NY

The author

Mateusz Drela

Mat Drela is the Founder & CEO of RMIQ, an AI-driven retail media performance advertising for lean teams. He’s a proven AdTech industry veteran behind a nine-figure success and a 2025 P2PI Top 40 Global Commerce Leader Under 40.

What you'll learn:

This book unpacks the structural forces, economic misalignments, and operational constraints that keep most brands stuck at “good enough”, and how to break through them.

How retail media works

Why campaigns underperform despite “good” metrics

Common mistakes—and how to avoid wasting budget

Proven strategies to improve retail media performance and increase sales

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Don’t get left behind while others dominate retail media