Belk Ad Agency

Belk Media Network’s combination of on-site and off-site technologies offers a powerful platform for businesses looking to maximize their advertising impact across both online and brick-and-mortar environments in North America. With self-service access, advertisers can leverage Belk’s specialist network to deploy search ads powered by Criteo-sponsored products, on-site display banners, and product detail page (PDP) conquesting to engage shoppers directly on Belk’s marketplace and retail locations. This integrated approach enables brands to capture consumer attention at multiple touchpoints, enhancing visibility and driving conversions.

When paired with RMIQ’s AI-powered ad optimization, the synergy between Belk Media Network’s technologies amplifies campaign effectiveness by dynamically optimizing ad placements and targeting strategies. RMIQ’s advanced AI analyzes performance data in real time to refine bid strategies across Belk’s search, display, and upcoming off-site retargeting via Criteo Commerce Max DSP. This deep integration ensures that ad spend is maximized, delivering higher ROI by reaching the right audiences with the right message, both on Belk’s platform and across the broader digital ecosystem.