Kohl’s Ad Agency

Kohl’s Media Network leverages a sophisticated blend of on-site and off-site technologies to maximize advertising impact across its extensive North American marketplace, both online and in brick-and-mortar stores. Through self-service options, advertisers can access a variety of ad formats including sponsored product listings, on-site display banners, video ads via streaming partnerships, and product detail page conquesting. This multi-channel approach ensures brands can engage shoppers at every point in their journey, from browsing on Kohl’s website to seeing targeted ads off-site through data partnerships with platforms like Meta.

When combined with RMIQ’s AI-powered ad optimization, Kohl’s Media Network’s technology becomes even more powerful. RMIQ utilizes advanced machine learning to analyze shopper behavior and campaign performance in real-time, enabling smarter bidding and precise audience targeting across Kohl’s on-site and off-site ad inventory. This synergy helps businesses efficiently allocate their ad spend, increase return on investment, and drive higher conversions by delivering the right message to the right customer at the right time across multiple channels.