Macy’s Ad Agency

Macy’s Media Network leverages a powerful combination of on-site and off-site technologies to maximize advertising impact for businesses. On-site, Macy’s offers a range of ad formats including sponsored products in search, on-site display ads, and PDP conquesting, allowing brands to engage shoppers directly within the Macy’s online marketplace and brick-and-mortar stores across North America. This specialist network provides a self-service platform, enabling advertisers to efficiently manage campaigns targeting Macy’s extensive customer base. Additionally, Macy’s integrates video and CTV ads through The Trade Desk, enhancing brand storytelling and engagement with high-quality video placements.

When combined with RMIQ’s AI-powered ad optimization, Macy’s Media Network’s technology delivers unparalleled advertising efficiency and precision. RMIQ’s AI analyzes performance data in real-time, optimizing bids and placements across Macy’s on-site formats and off-site retargeting via DSP using Macy’s first-party data. This fusion ensures that ads reach the right audience segments both within the Macy’s ecosystem and across the web, driving incremental conversions and maximizing return on ad spend. Together, Macy’s Media Network and RMIQ empower businesses to harness advanced data-driven strategies that elevate campaign performance across multiple channels.