Michaels Ad Agency

Michaels Media Network leverages a robust combination of on-site and off-site technologies to elevate your business marketing efforts across the US and Canada. As a specialist online and brick-and-mortar marketplace, Michaels offers self-service options for advertisers to deploy highly targeted search ads, display banners, and product detail page (PDP) conquesting. Their on-site technology focuses on sponsored search results and on-site display ads, ensuring your products gain maximum visibility directly within the Michaels ecosystem. This seamless integration allows you to engage shoppers actively browsing for related crafts and specialty products, enhancing conversion potential through direct and relevant ad placements.

Complementing Michaels Media Network’s on-site capabilities, their off-site retargeting technology, powered by Criteo, extends your reach beyond the Michaels platform through strategic social and display ads. When combined with RMIQ’s AI-powered ad optimization, your campaigns benefit from advanced machine learning algorithms that analyze user behavior and optimize bids and creatives in real-time. This synergy ensures your advertising budget is efficiently allocated to the highest-performing placements across both on-site and off-site channels, driving increased return on ad spend and sustained business growth within Michaels’ North American market.