Saks Fifth Avenue Ad Agency

Saks Media Network leverages its unique combination of on-site and off-site technologies to provide a comprehensive advertising solution tailored for luxury brands. On-site, advertisers benefit from multiple ad formats including sponsored products, brand spots in search ads, on-site display ads on Saks.com, and PDP conquesting which places sponsored items directly on product detail pages. This multi-channel approach ensures high visibility within the Saks Fifth Avenue ecosystem, reaching affluent shoppers both browsing and ready to purchase. The self-service platform allows brands to efficiently manage campaigns targeting this specialist market across North America, primarily in the US.

By integrating RMIQ’s AI-powered ad optimization, Saks Media Network enhances the performance of these campaigns through advanced data analytics and real-time bidding optimizations. Off-site retargeting leverages luxury audience targeting and programmatic video ads via premium luxury channels to re-engage potential customers beyond the Saks.com environment. Combining Saks Media Network’s strong retail presence with RMIQ’s AI-driven optimization ensures that advertising budgets are maximized, driving higher conversions and delivering a seamless multichannel customer journey from discovery to purchase.