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Walmart's Scintilla empowers SMBs with first-party shopper data and real-time ad optimization, leveling the playing field in retail media. With 100%+ SMB growth and 173% overall adoption, it's a game-changer for emerging CPG brands.
To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.
ROAS tells you how efficiently you spent a specific advertising dollar. However, in the competitive CPG landscape, sustainable growth requires a deeper understanding of customer acquisition cost, lifetime value, and true incremental lift in sales.
