Retail media networks in the Asia-Pacific region are unlocking significant opportunities for brands to connect with diverse, digitally savvy consumers at every step of the shopping journey.
From major players like Alibaba’s Alimama to fast-growing regional and country-specific platforms across China, Japan, Australia, Southeast Asia and beyond, APAC retail media leverages deep first-party data, mobile engagement and omnichannel touchpoints to drive relevance and performance. With varied market dynamics and innovative formats emerging across the region, APAC retail networks offer a powerful way to reach highly targeted audiences and influence purchase decisions where and when they matter most.