Driving Lotte Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

Our goal is to simplify retail media adoption and deliver measurable results for advertisers and retailers alike on Lotte’s Lotte media network and across retail media networks.

Grow Lotte media network's Revenues

To grow Lotte Media Network’s revenues effectively, focus on optimizing ad monetization across multiple formats including sponsored search, display, video, and CTV, as well as off-site advertising. Emphasizing performance-driven models such as CPM, CPC, and ROAS ensures campaigns deliver measurable returns that align with profitability goals. At the same time, maintaining retailer margin protection is critical—advertising efforts must enhance overall revenue without eroding product margins. By balancing these priorities, Lotte Media Network can drive sustained growth and reinforce its position as a leading retail media platform.

Lotte media network

Name: Lotte media network

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Generalist

Offers self-service: Yes

Region: APAC

Country: South Korea

Improve Advertiser ROI on Lotte

To improve advertiser ROI on Lotte, focus on delivering clear sales impact and robust attribution that demonstrate tangible returns. By providing comprehensive performance metrics and insights, Lotte’s media network enables brands to optimize campaigns and achieve high return on ad spend. Supporting brand retention and growth, the platform attracts leading consumer brands through consistent results and scalable solutions. Additionally, streamlined self-serve tools and API integrations simplify campaign management, allowing agencies and advertisers to efficiently execute and refine strategies within their existing workflows. This combination of measurable outcomes and operational ease drives sustained advertiser success on Lotte.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Lotte media network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Lotte's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Lotte media network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.