Driving Swiggy Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

Our goal is to simplify retail media adoption and deliver strong results for advertisers and retailers alike on Swiggy’s Swiggy media network and across retail media networks.

Grow Swiggy media network's Revenues

To grow Swiggy Media Network’s revenues effectively, focus on optimizing ad monetization across multiple formats including sponsored search, display, video, and off-site advertising. Employ performance-driven pricing models such as CPM, CPC, and ROAS to ensure campaigns deliver measurable returns and maintain profitability. At the same time, prioritize protecting retailer margins by structuring advertising strategies that enhance revenue without eroding product profitability. This balanced approach drives sustainable growth, aligning with Swiggy’s broader business objectives while maximizing the value of the media network.

Swiggy media network

Name: Swiggy media network

Online Marketplace: Yes

Brick & Mortar: No

Type: Specialist

Offers self-service: Yes

Region: APAC

Country: India

Improve Advertiser ROI on Swiggy

To improve advertiser ROI on Swiggy, brands must focus on driving measurable sales lift through precise targeting and robust attribution tracking within the Swiggy Media Network. Delivering strong return on ad spend depends on aligning campaigns with consumer purchase behavior on the platform, ensuring visibility where conversion potential is highest. Swiggy’s self-serve tools and APIs simplify campaign setup and integration, enabling seamless collaboration between advertisers, agencies, and adtech partners. This streamlined approach not only enhances performance insights but also fosters ongoing brand retention and growth by supporting consistent, scalable advertising efforts that resonate with Swiggy’s engaged consumer base.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Swiggy media network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Swiggy's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Swiggy media network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.