Driving ZALORA Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates multiple retail media networks, making it easy for every brand to start their retail media journey.

We simplify the process to boost adoption and deliver strong results for advertisers and retailers on ZALORA’s ZALORA Advertising Platform and across retail media networks.

Grow ZALORA Advertising Platform's Revenues

To grow ZALORA Advertising Platform’s revenues, a focused approach on optimizing ad monetization across multiple formats such as sponsored search, display, video, and connected TV is critical. By implementing performance-based pricing models like CPM, CPC, and ROAS, the platform can align advertiser spend with measurable outcomes, driving higher returns and sustained profitability. Maintaining retailer margin protection remains a priority, ensuring that advertising revenue enhances overall business performance without eroding product margins. This balance creates a scalable revenue model that benefits both the platform and its retail partners.

Improve Advertiser ROI on ZALORA

To improve advertiser ROI on ZALORA, brands must focus on driving measurable sales lift and maximizing return on ad spend (ROAS) through precise targeting and optimized campaign strategies. The ZALORA Advertising Platform offers robust attribution data, enabling advertisers to track performance accurately and make data-driven adjustments in real time. By utilizing self-serve tools and APIs, brands can streamline campaign creation and seamlessly integrate with agency and adtech systems, accelerating time-to-market and enhancing efficiency. This combination of transparent performance metrics and user-friendly technology ensures sustained brand growth and retention within ZALORA’s rapidly expanding retail media network.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless ZALORA Advertising Platform API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send ZALORA's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on ZALORA Advertising Platform

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.