Driving Migros Ticaret Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates multiple retail media networks, making it easy for every brand to start their retail media journey.

We simplify the process to increase adoption and deliver results for advertisers and retailers alike on Migros Ticaret’s Mimeda and across retail media networks.

Grow Mimeda's Revenues

To grow Mimeda’s revenues, focus on advancing ad monetization strategies that maximize returns across sponsored search, display, video/CTV, and off-site advertising channels. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS allows for precise measurement and optimization of campaign profitability. At the same time, maintaining retailer margin protection ensures that advertising income enhances overall product margins without eroding them. By balancing these elements, Mimeda can drive sustainable revenue growth while supporting the broader business objectives of Migros Ticaret.

Mimeda media network

Name: Mimeda

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: EMEA

Country: Turkey

Improve Advertiser ROI on Migros Ticaret

Migros Ticaret’s Mimeda Guide by RMIQ empowers advertisers to maximize return on investment through precise targeting and robust performance tracking. By delivering clear sales lift data and reliable attribution, the platform ensures campaigns drive measurable results with strong ROAS. The network’s design fosters ongoing collaboration with major CPG and consumer brands, supporting sustained brand growth and retention. Additionally, user-friendly self-serve tools and seamless API integration streamline campaign management, enabling advertisers and agencies to quickly launch and optimize strategies within Migros Ticaret’s retail media ecosystem.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Mimeda API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Migros Ticaret's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Mimeda

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.