Driving Fairway Market Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

Our goal is to simplify retail media adoption and deliver strong results for advertisers and retailers alike on Fairway Market’s Wakefern Media Exchange and across retail media networks.

Grow Wakefern Media Exchange's Revenues

To grow Wakefern Media Exchange’s revenues, focus on optimizing each advertising channel to deliver maximum value. Prioritize sponsored search and display placements with precision targeting to increase click-through rates and conversion potential. Expand video and CTV ad inventory to capture rising consumer engagement on streaming platforms. Maintain strict control over CPM, CPC, and ROAS metrics to ensure campaigns drive measurable returns while maintaining profitability. Protect retailer margins by carefully calibrating ad placements so that revenue growth complements existing product sales rather than undercutting them. By aligning revenue strategies with performance insights and margin safeguards, Wakefern Media Exchange can unlock sustained growth and strengthen its position as a leading retail media network.

Wakefern Media Exchange

Name: Wakefern Media Exchange

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: North America

Country: US

Improve Advertiser ROI on Fairway Market

Fairway Market’s Wakefern Media Exchange offers advertisers a robust platform designed to maximize return on investment through precise performance tracking and strong sales outcomes. By delivering clear attribution data and measurable sales lift, the network ensures brands can confidently assess their campaign impact and optimize spending. The platform’s commitment to high return on ad spend fosters ongoing partnerships with major CPG and consumer brands, driving sustained growth and brand loyalty within the retail ecosystem. Additionally, intuitive self-serve tools and seamless API integrations simplify campaign management, allowing advertisers and agencies to efficiently create and scale campaigns with greater control and flexibility.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Wakefern Media Exchange API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Fairway Market's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Wakefern Media Exchange

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.