Driving Instacart Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify the process to increase adoption and deliver measurable results for advertisers and retailers on Instacart’s Instacart Ads and across retail media networks.

Grow Instacart Ads's Revenues

To grow Instacart Ads’ revenues, focus on optimizing ad monetization across multiple formats including sponsored search, display, video, and off-site placements. Employ performance-driven pricing models such as CPM, CPC, and ROAS to drive measurable profitability and maximize return on ad spend. Maintain a careful balance that protects retailer margins, ensuring that ad income supplements product sales rather than undermines them. By strategically aligning these elements, Instacart can enhance revenue streams while preserving the integrity of the retail ecosystem.

Instacart Ads media network

Name: Instacart Ads

Online Marketplace: Yes

Brick & Mortar: No

Type: Specialist

Offers self-service: Yes

Region: North America

Country: US

Improve Advertiser ROI on Instacart

To improve advertiser ROI on Instacart, focus on delivering measurable sales lift and maximizing return on ad spend through precise targeting and real-time performance insights. Instacart’s robust attribution data enables brands to clearly understand the impact of their campaigns, driving more informed decisions and budget allocation. By optimizing campaigns with Instacart’s self-serve tools and APIs, agencies and brands can streamline execution and integrate seamlessly with existing adtech platforms, reducing time to market and enhancing agility. This approach not only boosts immediate campaign performance but also fosters brand retention and growth, as consistent success encourages continued investment from leading CPG and consumer brands.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Instacart Ads API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Instacart's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Instacart Ads

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.