Driving Lowes Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates multiple retail media networks, making it simple for every brand to start their retail media journey.

We make retail media adoption easy, helping brands achieve better results quickly on Lowes’s Lowe’s Media Network and across retail media networks.

Grow Lowe’s Media Network's Revenues

To grow Lowe’s Media Network’s revenues, focus on optimizing ad monetization across multiple channels, including sponsored search, display, video, CTV, and off-site advertising. Employ performance-driven pricing models such as CPM, CPC, and ROAS to align revenue generation with measurable outcomes and maximize profitability. Maintain a careful balance between aggressive ad monetization and protecting retailer margins, ensuring that advertising efforts complement rather than undermine product sales. By continuously refining targeting, creative execution, and campaign measurement, Lowe’s Media Network can drive sustained revenue growth while supporting the broader retail ecosystem.

Lowe’s media network

Name: Lowe’s Media Network

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: North America

Country: US

Improve Advertiser ROI on Lowes

To improve advertiser ROI on Lowe’s Media Network, focus on driving measurable sales lift through precise targeting and robust attribution models that demonstrate clear returns on ad spend. Enhancing campaign performance with actionable insights allows brands to optimize in real time, ensuring each dollar invested contributes directly to growth. Lowe’s commitment to providing self-serve tools and seamless API integrations streamlines campaign execution, enabling advertisers and agencies to efficiently manage and scale efforts. By consistently delivering strong performance results, Lowe’s Media Network fosters lasting partnerships with major CPG and consumer brands, supporting sustained brand retention and expansion.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Lowe’s Media Network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Lowes's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Lowe’s Media Network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.