Driving Macy’s Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

Our goal is to increase adoption and deliver strong results for advertisers and retailers alike on Macy’s’s Macy’s Media Network and across retail media networks.

Grow Macy’s Media Network's Revenues

Growing Macy’s Media Network’s revenues hinges on optimizing diverse advertising channels including sponsored search, display, video/CTV, and off-site ads to capture maximum value from each impression. Success depends on applying performance-driven pricing models such as CPM, CPC, and ROAS to accurately align costs with measurable outcomes, driving consistent profitability. Maintaining retailer margin protection remains a priority, ensuring that advertising revenue enhances overall financial performance without eroding product margins. By balancing these factors, Macy’s Media Network can scale revenue effectively while preserving the integrity of the retail business.

Macy’s media network

Name: Macy’s Media Network

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: North America

Country: US

Improve Advertiser ROI on Macy’s

To improve advertiser ROI on Macy’s through Macy’s Media Network, focus on driving measurable sales lift and achieving high return on ad spend by utilizing precise attribution data that connects campaigns directly to consumer purchases. The network’s ability to attract and retain major CPG and consumer brands demonstrates its effectiveness in fostering brand growth, making it a trusted channel for sustained investment. Additionally, the platform’s self-serve tools and APIs simplify campaign creation and streamline integration with agency and adtech systems, enabling advertisers to optimize performance quickly and efficiently. This combination of robust performance metrics, brand-centric growth opportunities, and seamless operational capabilities ensures advertisers maximize their impact within Macy’s retail ecosystem.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Macy’s Media Network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Macy’s's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Macy’s Media Network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.