Driving Michaels Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify the process to increase adoption and deliver strong results for advertisers and retailers alike on Michaels’s Michaels Media Network and across retail media networks.

Grow Michaels Media Network's Revenues

Grow Michaels Media Network’s Revenues by focusing on strategic ad monetization across multiple channels including sponsored search, display, video, and connected TV. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS allows for precise measurement and optimization of campaign effectiveness, ensuring maximum profitability. At the same time, maintaining retailer margin protection safeguards product profitability, enabling the network to generate incremental revenue without eroding existing margins. By balancing these critical components, Michaels Media Network can drive sustainable growth and deliver exceptional value to both advertisers and the business.

Improve Advertiser ROI on Michaels

Improving advertiser ROI on Michaels within the Michaels Media Network requires a data-driven approach focused on delivering measurable sales lift and strong return on ad spend. By providing transparent attribution data, the platform enables brands to clearly understand the impact of their campaigns and optimize performance continuously. The network’s robust self-serve tools and APIs streamline campaign setup and integration, allowing advertisers and agencies to execute strategies with agility and precision. This combination of performance insights and operational efficiency attracts top-tier CPG and consumer brands, fostering long-term partnerships and sustained brand growth.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Michaels Media Network API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Michaels's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Michaels Media Network

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.