Driving Ulta Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey. We simplify the process, boost adoption, and deliver measurable results for advertisers and retailers alike.

Our goal is to make retail media accessible and effective for all brands on Ulta’s UB Media and across retail media networks.

Grow UB Media's Revenues

To grow UB Media’s revenues, focus on optimizing ad monetization across all channels, including sponsored search, display, video/CTV, and off-site advertising opportunities. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS ensures that every dollar spent delivers measurable returns. At the same time, maintaining retailer margin protection is critical to guarantee that ad income acts as a complement to product sales rather than eroding existing margins. By balancing these elements strategically, UB Media can drive sustainable revenue growth while supporting the broader business objectives of Ulta and its partners.

UB Media media network

Name: UB Media

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: North America

Country: US

Improve Advertiser ROI on Ulta

To improve advertiser ROI on Ulta, focus on driving measurable sales lift and maximizing return on ad spend through precise attribution and performance insights. Ulta’s retail media network supports brand retention and growth by consistently delivering value to major CPG and consumer brands, fostering long-term partnerships. The platform’s self-serve tools and APIs simplify campaign creation and streamline integration with agency and adtech systems, enabling brands to optimize strategies quickly and efficiently. This combination of robust performance metrics, scalable brand engagement, and seamless operational capabilities empowers advertisers to achieve stronger results and sustained growth within Ulta’s ecosystem.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless UB Media API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Ulta's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on UB Media

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.