Driving Walgreens Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify the process and help brands quickly adopt retail media to achieve strong results on Walgreens’s Walgreens Advertising Group and across retail media networks.

Grow Walgreens Advertising Group's Revenues

To drive growth in Walgreens Advertising Group’s revenues, focus on optimizing ad monetization across premium placements such as sponsored search, display, video/CTV, and off-site advertising. Prioritizing performance-based pricing models like CPM, CPC, and ROAS ensures that every dollar invested delivers measurable returns, enhancing overall profitability. At the same time, maintaining retailer margin protection safeguards product profitability by guaranteeing that advertising income supplements rather than diminishes existing margins. This balanced approach enables sustained revenue expansion while preserving the integrity of Walgreens’ core retail business.

Walgreens Advertising Group media network

Name: Walgreens Advertising Group

Online Marketplace: Yes

Brick & Mortar: Yes

Type: Specialist

Offers self-service: Yes

Region: North America

Country: US

Improve Advertiser ROI on Walgreens

To improve advertiser ROI on Walgreens, brands must focus on delivering measurable sales lift through precise targeting and robust attribution models that demonstrate clear return on ad spend. Walgreens Advertising Group provides advanced self-serve tools and APIs designed to streamline campaign management, enabling seamless integration with agency and adtech platforms for efficient execution. This level of operational ease encourages repeated investment from large CPG and consumer brands, fostering long-term brand retention and growth within the network. By prioritizing transparent performance metrics and scalable campaign capabilities, advertisers can confidently optimize their strategies to drive sustained business outcomes on Walgreens’ retail media platform.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Walgreens Advertising Group API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Walgreens's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Walgreens Advertising Group

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.