Driving Walmart Retail Media Adoption with RMIQ

At RMIQ, we’re transforming how small and medium-sized brands access and excel in retail media. Our platform aggregates access to multiple retail media networks, making it easy for every brand to begin their retail media journey.

We simplify the process to help brands adopt retail media quickly and effectively on Walmart’s Walmart Connect and across retail media networks.

Grow Walmart Connect's Revenues

To grow Walmart Connect’s revenues, focus on optimizing ad monetization across all available channels, including sponsored search, display, video/CTV, and off-site ads. Prioritizing performance-driven pricing models such as CPM, CPC, and ROAS ensures that each campaign delivers measurable returns and drives sustained profitability. At the same time, maintaining retailer margin protection is critical to preserve product profitability while scaling ad income. Balancing these elements allows Walmart Connect to expand its revenue base effectively without compromising the core retail economics that underpin long-term success.

Improve Advertiser ROI on Walmart

Maximizing advertiser ROI on Walmart requires a strategic approach that focuses on delivering measurable sales lift and strong return on ad spend through precise targeting and robust attribution. Walmart Connect’s platform is designed to provide transparent performance insights, enabling brands to optimize campaigns in real-time and validate their investment. The ability to seamlessly integrate with agency and adtech systems via self-serve tools and APIs streamlines campaign management, reducing friction and accelerating time to market. By consistently driving high-impact results, Walmart Connect fosters long-term partnerships with leading CPG and consumer brands, reinforcing brand retention and fueling sustained growth within the retail media ecosystem.

Best-in-Class Advertiser Interface

RMIQ delivers a next-level advertiser interface that makes retail media buying a breeze. Our intuitive platform simplifies everything—from budget allocation to performance tracking to spend optimization—empowering brands of all sizes to compete effectively. By lowering the barriers to entry, we’re opening the door for challenger brands and industry leaders alike to thrive.

Can you see how providing such an intuitive and accessible interface to advertisers would enhance your retail media business?

More advertisers mean more competition, stronger demand, and ultimately higher returns for your ad space.

Our Current Partners

We are already helping leading retailers and platforms grow their retail media businesses, including:

Zero Effort Required

Seamless Walmart Connect API Integration

Working with RMIQ is effortless. We integrate directly into your existing APIs, requiring no additional work on your side. Our platform handles everything, from onboarding to execution, ensuring that your retail media network thrives without any operational burden.

Send Walmart's Smaller Clients Our Way

Unlock Growth for Emerging Brands with RMIQ

Have small clients too small for direct engagement with your network? We’ve got it covered. RMIQ will onboard them, scale their efforts, and integrate them into your ecosystem as valuable contributors.

RMIQ isn’t just about quick wins—it’s about long-term partnerships that fuel sustained growth. As your retail media network evolves, we evolve with you to ensure mutual success for both brands and retailers.

AI-Powered Optimization on Walmart Connect

RMIQ leverages AI to optimize retail media campaigns across multiple networks, ensuring that every advertising dollar is spent effectively. Our AI-driven approach enhances campaign performance by:

Automated Budget Allocation

Predictive Placement Selection

Dynamic Bid Adjustments

Why Partner with RMIQ?

More Demand, Higher Competition

By onboarding more small and medium-sized brands, RMIQ increases the number of advertisers competing for your ad space, leading to:

Higher CPCs
Increased ad revenue
A diverse pool of advertisers
Sustainable growth, less reliant on large advertisers

Reduced Dependence on Large Suppliers

Expanding your advertising base means you no longer need to rely solely on large advertisers for ad revenue. A more diversified advertiser mix leads to more sustainable growth.

Flexible for All Retailers & Brands

RMIQ’s platform supports both large industry leaders and challenger brands. Whether your clients are global names or emerging players, we give them the tools to succeed.