Today’s news covers significant developments in retail media, advertising strategies, and the evolving landscape of consumer engagement.
Study Reveals Impact of In-Store Ads on Grocery Purchases
A recent study by Grocery TV indicates that 62% of U.S. grocery shoppers have made purchases directly after seeing in-store advertisements. This marks a significant increase in receptivity to retail media since 2023, highlighting the effectiveness of digital screens in influencing consumer behavior at the point of sale.
The 2026 In-Store Shopper Perception Report, based on a survey of 1,018 shoppers, emphasizes that in-store advertising serves as a crucial touchpoint for final purchase decisions. The study utilized before-and-after photographs to gauge shopper responses, yielding a favorability score that reflects the positive impact of in-store screens on shopping experiences.
This research underscores the importance of in-store media as a tool for retailers looking to enhance customer engagement and drive sales. As retailers continue to invest in digital advertising formats, understanding consumer interactions with these ads will be vital for optimizing marketing strategies.
→ Read more at: ppc.land
Google's Demand Gen Campaigns Now Available for Retailers
Google has launched Demand Gen as a new campaign type within its Commerce Media Suite, enabling brands to leverage retailer first-party data across platforms like YouTube, Discover, and Gmail. This integration aims to streamline the advertising process, allowing brands to target specific audience pools more effectively.
Previously, the Commerce Media Suite primarily facilitated activations through Display & Video 360. The addition of Demand Gen allows for a more unified approach, where retailers can utilize their audience data in a cohesive campaign workflow, enhancing the potential for customer engagement.
This move is part of Google’s broader strategy to consolidate advertising inventory and improve the effectiveness of brand campaigns. By optimizing delivery based on conversion goals, Google aims to support brands in achieving better outcomes throughout the customer journey.
→ Read more at: thekeyword.co
Tredence Named Partner of the Year for Retail and Consumer Goods
Tredence has been recognized as the 2026 Retail and Consumer Goods Snowflake Services Partner of the Year for the second consecutive year. This accolade reflects the company’s significant role in driving AI transformation for top retailers and consumer packaged goods (CPG) companies, leveraging the Snowflake AI Data Cloud.
The recognition highlights Tredence’s successful execution of data and AI strategies that have delivered measurable business outcomes across various global retail accounts. Their efforts include modernizing data estates and embedding AI workloads within the Snowflake platform, which has led to increased operational efficiencies and enhanced data utilization.
Tredence’s impact in the industry is underscored by its ability to facilitate complex cloud migrations and optimize data strategies for its clients. This achievement cements Tredence’s position as a leader in AI-driven solutions within the retail sector.
→ Read more at: prnewswire.com
NexChapter Expands Leadership Team with New Hires
NexChapter, a retail-technology consulting firm, has announced the addition of four new members to its leadership team to enhance its capabilities in the convenience and grocery sectors. These strategic hires are expected to bolster the company’s marketing, operations, and customer engagement initiatives.
The new team members bring extensive experience from various retail and marketing backgrounds, including expertise in loyalty strategies and AI-driven insights. This expansion comes as NexChapter aims to navigate the rapidly evolving landscape of retail, where collaboration between retailers, brands, and technology partners is increasingly vital.
NexChapter’s commitment to strengthening its team reflects the growing demand for innovative approaches in retail media and customer engagement, positioning the firm to better serve its clients in a competitive marketplace.
→ Read more at: cspdailynews.com
Building a Community: How Amika Engages Stylists
Amika has successfully cultivated a vibrant community among hair care professionals through its Stylist Circle model, which leverages AI-informed creator selection. This strategy has proven effective in driving engagement and brand loyalty among stylists, particularly during the launch of its products at Ulta Beauty.
The brand’s approach emphasizes the importance of micro creators, who have contributed to 65% of new-to-brand customers. By focusing on building genuine relationships with stylists, Amika has positioned itself as a trusted name in the hair care industry.
This community-driven strategy not only enhances brand visibility but also fosters a sense of belonging among stylists, making Amika a preferred choice in the competitive beauty market.
→ Read more at: clickz.com
California Leads in Midterm Ad Spending with $315 Million
California has emerged as the leading state in midterm advertising expenditures, with a staggering $315 million spent in May alone. The data highlights the state’s significant role in the political advertising landscape, outpacing other states like Georgia and Texas.
The surge in ad spending reflects the intense competition and strategic importance of California in shaping electoral outcomes. Overall, the U.S. witnessed 646,000 TV airings for political ads during this period, indicating a robust engagement from candidates and parties.
This trend underscores the critical role of advertising in modern political campaigns, as candidates seek to capture voter attention and influence public opinion ahead of the upcoming elections.
→ Read more at: mediapost.com
Lions Club Enhances Marketing and Environmental Initiatives
The San Marcos Lions Club is enhancing its marketing and environmental operations through its Tube Rental service, which not only provides recreational opportunities but also funds volunteer initiatives. This dual-purpose approach aims to boost community engagement while supporting the organization’s charitable efforts.
By leveraging its rental service, the Lions Club is able to generate revenue that directly supports volunteerism and local projects. This model exemplifies how organizations can effectively combine business operations with community service.
The Lions Club’s commitment to enhancing its marketing efforts reflects a broader trend among nonprofits to adopt innovative strategies for funding and community engagement, ensuring sustainability and impact.
→ Read more at: sanmarcosrecord.com
In-Flight Ads: Capitalizing on Captive Audiences
In-flight advertising is gaining traction as a unique opportunity for brands to reach captive audiences. Advertisers are recognizing the effectiveness of targeting travelers who are more likely to engage with content during flights, making it a valuable channel in the advertising landscape.
As traditional advertising formats face challenges, in-flight ads offer a distinct advantage due to the limited distractions available to passengers. This environment allows brands to deliver targeted messages that resonate with consumers in a focused setting.
The growing interest in in-flight advertising reflects a shift in how brands approach consumer engagement, emphasizing the importance of context and audience receptivity in advertising strategies.
→ Read more at: emarketer.com
NexChapter's New Team Members Strengthen Retail Focus
NexChapter has announced the addition of four new team members as part of its strategy to enhance its retail-first approach. This expansion is aimed at bolstering the firm’s capabilities in marketing, operations, and customer engagement within the convenience and grocery sectors.
The new hires bring a wealth of experience from various retail backgrounds, which will support NexChapter’s initiatives in loyalty, digital commerce, and AI strategy. This move comes as retailers face increasing pressure to adapt to the evolving landscape of consumer engagement and technology integration.
NexChapter’s commitment to building a robust team reflects its vision of fostering collaboration between retailers, brands, and technology partners to navigate the complexities of the modern retail environment.
→ Read more at: supermarketnews.com
Custom Channels to Launch In-Store Media Platform at InfoComm 2026
Custom Channels is set to unveil its new In-Store Open Media Platform at InfoComm 2026, aiming to enhance retail media networks. This platform will provide retailers with programmatic access to in-store audio infrastructure, enabling better control over content delivery and advertising.
The platform is designed to integrate seamlessly with existing systems, allowing retailers to choose their preferred content management and demand-side platforms. This flexibility is intended to empower retailers to create customized media strategies that resonate with their audiences.
With the rise of digital media in retail environments, Custom Channels’ initiative reflects the industry’s shift towards more dynamic and engaging advertising solutions that cater to consumer preferences.
→ Read more at: ravepubs.com
Finalists Announced for Digiday Media Buying and Planning Awards
The finalists for the 2026 Digiday Media Buying and Planning Awards have been announced, showcasing innovative campaigns from Uber Advertising, the NFL, and WPP Media. These nominations highlight the effectiveness of emotionally driven narratives and audience personalization in modern advertising.
Uber’s holiday campaign for Diageo exemplifies a successful full-funnel approach, integrating digital, experiential, and commerce-driven tactics to engage consumers effectively. Similarly, the NFL’s ‘Count on Sundays’ campaign utilized contextual insights to deliver customized messaging across various platforms.
These finalists underscore the evolving landscape of media buying and planning, where creativity and strategic execution are essential for achieving impactful results.
→ Read more at: digiday.com
Half of Diners Overlook Restaurant Offers
A recent study indicates that 50% of U.S. adults did not notice any offers during their last restaurant visit, highlighting a significant gap in consumer engagement with promotional content. This statistic raises concerns about the effectiveness of current marketing strategies in the restaurant sector.
The study, conducted by PYMNTS Intelligence, found that awareness of offers was notably lower in restaurants compared to retail and grocery settings. This suggests that restaurants may need to rethink their promotional tactics to capture consumer attention more effectively.
The findings emphasize the importance of visibility and clarity in advertising, as well as the potential for innovative approaches to enhance consumer awareness and drive sales in the dining industry.
→ Read more at: emarketer.com
Circle K's Retail Media Director Shares Insights on RMNs
Joell Robinson, Circle K’s Retail Media Director, recently shared insights on integrating retail media networks (RMNs) into convenience stores during a podcast discussion. Her experience highlights the opportunities for c-stores to leverage RMNs for enhanced customer engagement and marketing effectiveness.
Robinson’s transition from Giant Eagle to Circle K has provided her with valuable perspectives on building successful RMNs. She emphasized the importance of securing executive buy-in and understanding the unique dynamics of the c-store environment.
This discussion underscores the growing relevance of RMNs in the convenience sector and the need for strategic approaches to maximize their potential for driving sales and customer loyalty.
→ Read more at: cspdailynews.com
AEO Revolutionizes Online Brand Discovery
AEO is transforming how brands are discovered online, focusing on innovative strategies that leverage e-commerce and retail media. The company’s approach aims to bridge the gap between brands and consumers in the digital space.
By utilizing advanced technologies and data analytics, AEO is enhancing the visibility of brands in a crowded marketplace. This shift reflects the increasing importance of online presence and consumer engagement in driving brand success.
AEO’s initiatives highlight the ongoing evolution of digital marketing strategies, emphasizing the need for brands to adapt to changing consumer behaviors and preferences in the online landscape.
→ Read more at: retailbrew.com
Kate Robertson Appointed Editor in Chief of Retail TouchPoints
Kate Robertson has been named the new Editor in Chief of Retail TouchPoints, a prominent B2B publication serving retail executives. Her appointment comes at a time when the publication seeks to enhance its content strategy and industry insights.
Robertson’s experience in retail journalism positions her well to lead the publication in delivering valuable information and analysis to its audience. This change reflects the evolving media landscape and the need for publications to adapt to the demands of retail professionals.
With Robertson at the helm, Retail TouchPoints aims to strengthen its role as a key resource for executives navigating the complexities of the retail industry.
→ Read more at: shop-eat-surf-outdoor.com
Media Transparency: A Decade After ANA's K2 Report
A decade after the ANA’s K2 report, the media landscape has seen both progress and challenges regarding transparency. The complexities introduced by walled gardens and programmatic supply chains continue to pose significant hurdles for advertisers seeking clarity in their media investments.
Despite advancements in technology and data analytics, many advertisers still grapple with issues related to accountability and measurement. The evolving nature of media buying necessitates ongoing discussions about best practices and industry standards to enhance transparency.
This reflection on media transparency underscores the importance of fostering trust and collaboration among stakeholders in the advertising ecosystem to drive meaningful change and improve outcomes.
→ Read more at: campaignlive.com
FreeWheel and Outernet London Innovate CTV Advertising
FreeWheel and Outernet London have partnered to enhance out-of-home advertising through innovative CTV campaigns. This collaboration aims to leverage Outernet’s extensive screen technology to deliver engaging advertising experiences to audiences in high-traffic areas.
With Outernet attracting over 120 million visitors annually, this partnership provides brands with a unique opportunity to reach a large and engaged audience. The integration of FreeWheel’s technology will enable advertisers to monetize premium inventory effectively.
This initiative reflects the growing trend of combining digital and physical advertising strategies to create immersive brand experiences that resonate with consumers.
→ Read more at: exchangewire.com
TerryWhite Chemmart Expands Digital Screen Network
TerryWhite Chemmart has doubled its in-pharmacy digital screen network from 200 to 400 screens, responding to positive campaign performance. This expansion is part of the company’s strategy to enhance customer engagement and drive sales through targeted advertising.
The digital screens have reportedly led to significant uplifts in transactions and sales, showcasing the effectiveness of in-pharmacy media in influencing consumer behavior. This initiative aligns with the broader trend of integrating digital solutions within retail environments to enhance customer experiences.
TerryWhite Chemmart’s growth reflects the increasing demand for retail media solutions that deliver measurable impact and relevance to consumers, particularly in healthcare settings.
→ Read more at: bandt.com.au
Digital Turbine to Engage Investors at Roth Ad-Tech Summit
Digital Turbine is set to participate in the upcoming Roth 5th Annual Ad-Tech Summit, where CEO Bill Stone will lead a webinar aimed at boosting investor interest. This participation is part of the company’s strategy to enhance visibility and showcase its leadership in mobile consumer experiences.
Despite recent market challenges, Digital Turbine aims to leverage this summit to strengthen its investor relations and highlight its innovative platform. Engaging with investors is crucial for the company as it seeks to regain market confidence and navigate the evolving ad-tech landscape.
The summit represents an opportunity for Digital Turbine to connect with key stakeholders and demonstrate its commitment to driving growth and innovation in the mobile advertising sector.
→ Read more at: intellectia.ai
Ad Creative: A Key Challenge and Opportunity
The market for creative advertising technologies is at a crossroads, facing challenges in translating technological promise into tangible business outcomes. Despite significant innovation, the sector has struggled with disconnects between creative and media teams, impacting overall effectiveness.
Generative AI has reignited interest in the creative adtech space, offering new possibilities for dynamic creative optimization. However, the complexity of implementation and the need for extensive planning continue to limit its adoption among advertisers.
This landscape highlights the importance of fostering collaboration between creative and media disciplines to unlock the full potential of advertising technologies and drive better results for brands.
→ Read more at: forrester.com
