Bloomingdale's Ad Agency

Macy’s Media Network, encompassing Bloomingdale’s Media, leverages a robust combination of on-site and off-site technologies to maximize ad impact across both online and brick-and-mortar channels. Their on-site capabilities include sponsored search ads, on-site display placements, and PDP conquesting, enabling brands to engage shoppers directly within the buying journey on Macy’s and Bloomingdale’s platforms. Coupled with off-site retargeting through partnerships with the Trade Desk and Criteo, Macy’s Media Network extends reach beyond its owned properties, delivering cohesive and targeted advertising experiences across North America.

When integrated with RMIQ’s AI-powered ad optimization, this combined media ecosystem allows businesses to harness advanced machine learning for precise ad placement and budget allocation. RMIQ’s technology dynamically optimizes campaigns by analyzing performance data from Macy’s on-site search, display, and PDP conquest formats alongside off-site video and CTV inventory. This synergy enhances targeting accuracy, improves return on ad spend, and drives incremental sales by aligning with consumer behavior across Macy’s extensive retail network and digital advertising channels.