Fairway Market Ad Agency

Wakefern Media Exchange’s blend of on-site and off-site technology leverages Fairway Market’s robust media network to provide a seamless advertising experience for businesses across North America. With self-service capabilities, advertisers can utilize sponsored grocery search results, on-site display ads, and product detail page (PDP) conquesting through the ShopRite/Wakefern network to reach highly targeted audiences in both online and brick-and-mortar environments. This specialist platform ensures that ads are shown at critical points in the shopper journey, enhancing visibility and engagement through tailored placements within Fairway Market and Wakefern’s digital storefronts.

Combining Wakefern’s advanced media solutions with RMIQ’s AI-powered ad optimization delivers a powerful synergy that maximizes campaign performance. RMIQ’s AI technology continuously analyzes data from search, display, and off-site retargeting efforts to optimize bidding, targeting, and creative elements in real-time. This integrated approach ensures that your advertising budget is efficiently allocated to the highest-performing channels and formats, driving better ROI and stronger consumer connections both on-site at Fairway Market and across the broader digital ecosystem through Wakefern’s off-site partnerships.