Hannaford Ad Agency

Ahold Delhaize retail media leverages both on-site and off-site technologies through its Hannaford network to deliver a comprehensive advertising solution for businesses across North America. On-site, the platform offers multiple ad formats including sponsored products via CitrusAd search ads, on-site display banners, and sponsored PDP recommendations to engage customers directly within the shopping environment. This self-service specialist platform integrates seamlessly with both online marketplaces and brick-and-mortar stores, ensuring advertisers can target shoppers effectively across digital and physical channels.

Combining this robust retail media infrastructure with RMIQ’s AI-powered ad optimization enhances campaign performance by intelligently managing bids, budget allocation, and targeting strategies across CitrusAd, Epsilon, and LiveRamp platforms. Off-site retargeting capabilities further extend reach beyond the retailer’s website via CitrusAd and Epsilon, reinforcing brand messaging and driving conversions. Together, Ahold Delhaize retail media and RMIQ’s technology create a powerful synergy that maximizes ROI and helps businesses connect with consumers at every stage of their shopping journey.