Hy-Vee Ad Agency

Red Media’s on-site technology leverages the Hy-Vee Ads network to deliver a comprehensive range of ad formats including sponsored search results, on-site display ads, weekly ad banners, video ads on Hy-Vee streaming and digital circulars, as well as sponsored products on product detail pages. This multi-format approach ensures that businesses can engage customers across various touchpoints within Hy-Vee’s online marketplace and brick-and-mortar presence throughout North America. By offering self-service capabilities, Red Media empowers advertisers to efficiently manage and optimize their campaigns directly on Hy-Vee.com, maximizing visibility and relevance to shoppers.

Combined with RMIQ’s AI-powered ad optimization, this robust on-site advertising ecosystem is enhanced by off-site retargeting through programmatic channels using first-party data. Utilizing partners like CitrusAd, Epsilon, and The Trade Desk, RMIQ’s technology extends the reach of Hy-Vee campaigns beyond the site, ensuring that businesses can re-engage potential customers with precision targeting and personalized messaging. This seamless integration of Red Media’s on-site and off-site technologies with RMIQ’s AI-driven insights helps businesses maximize ROI by increasing conversions and driving sustained customer engagement both on and off the Hy-Vee platform.