JCPenney Ad Agency

JCPenney retail media network leverages a combination of on-site and off-site technologies to create a powerful advertising ecosystem tailored to both online and brick-and-mortar environments across North America. Through self-service options, advertisers can utilize various ad formats including search ads, on-site display ads, homepage takeovers, and sponsored product ads on JCP.com. The network also supports PDP conquesting, allowing brands to place sponsored products on competitor product detail pages, enhancing competitive visibility. Additionally, limited video and CTV ads are available on-site and via social channels, expanding reach and engagement opportunities.

When integrated with RMIQ’s AI-powered ad optimization, the JCPenney retail media network’s capabilities are significantly enhanced. RMIQ’s technology uses advanced algorithms to optimize ad delivery and targeting, driving higher performance across both on-site placements and off-site retargeting campaigns via social and display networks. This synergy allows businesses to maximize return on ad spend by efficiently reaching shoppers throughout their purchase journey, from discovery on JCPenney’s marketplace to off-site engagement, ensuring a cohesive and impactful advertising strategy.