Kroger Ad Agency

Kroger Precision Marketing (KPM) leverages a robust combination of on-site and off-site technologies to deliver highly targeted advertising solutions across both Kroger’s online marketplace and brick-and-mortar stores in the US. Their self-service platform offers diverse ad formats including search ads (sponsored products in search), on-site display ads across Kroger sites and apps, programmatic video and CTV ads via the KPM private marketplace, and PDP conquesting with sponsored items on Kroger family product detail pages. This extensive network ensures brands can engage shoppers at multiple touchpoints within the Kroger ecosystem, enhancing visibility and driving purchase intent.

When combined with RMIQ’s AI-powered ad optimization, Kroger Precision Marketing’s technology stack becomes even more powerful. RMIQ’s advanced AI algorithms optimize ad spend and placements in real-time across Kroger’s on-site inventory and off-site retargeting channels, such as Roku and Meta via the Kroger DSP. This synergy maximizes campaign efficiency by dynamically adjusting bids and creatives based on shopper behavior and performance insights, ultimately helping businesses reach the right consumers with the right message at the right time. Together, Kroger and RMIQ provide a seamless, data-driven marketing solution that boosts ROI and drives measurable growth.