Nordstrom Ad Agency

Nordstrom Media Network leverages a robust combination of on-site and off-site advertising technologies to maximize brand visibility and customer engagement across their online marketplace and brick-and-mortar stores in the US. Their self-service platform offers a variety of ad formats including sponsored products, on-site display ads, native brand pages, and sponsored products on product detail pages (PDP conquesting). Additionally, Nordstrom extends its reach through off-site video and programmatic display ads on platforms like YouTube, as well as paid social and display retargeting using first-party data, ensuring a comprehensive and targeted advertising approach.

When combined with RMIQ’s AI-powered ad optimization, Nordstrom Media Network’s capabilities are enhanced to deliver even more efficient and effective campaigns. RMIQ’s advanced AI analyzes real-time data to optimize ad placements, bids, and creative delivery both on-site and off-site, driving higher conversion rates and improved return on ad spend. This integration allows businesses to seamlessly tap into Nordstrom’s diverse ad inventory while leveraging AI to maximize performance, making it an ideal solution for brands aiming to strengthen their presence across multiple channels in the North American market.