Target Ad Agency

Target Roundel’s integration of on-site and off-site technologies offers a powerful media network that maximizes your business’s advertising impact across both digital and physical retail environments. Leveraging Target’s online marketplace and brick-and-mortar presence, Roundel enables advertisers to utilize a variety of ad formats including sponsored search ads, on-site display banners, and video/CTV ads through partnerships with Disney and The Trade Desk. Their self-service platform empowers businesses to efficiently manage campaigns that reach shoppers directly on Target’s site via PDP conquesting and sponsored products, as well as retarget audiences off-site across social media and the open web.

When combined with RMIQ’s AI-powered Ad Optimization, businesses benefit from advanced data-driven insights and automated campaign adjustments that enhance targeting precision and ROI. The synergy between Roundel’s comprehensive ad placements and RMIQ’s machine learning algorithms ensures your ads are delivered to the most relevant shoppers at the right time, both on Target’s ecosystem and beyond. This combination drives higher engagement and conversion rates by seamlessly connecting on-site shopper intent signals with off-site retargeting strategies, ultimately helping your business scale efficiently within North America’s competitive retail landscape.