Walmart Connect Media News

Walmart Unveils Scintilla: A New Era for Data-Driven Decisions and Supplier Empowerment Walmart is leading the way in retail insights and analytics with the exciting announcement of its newly rebranded insights ecosystem, Walmart Luminate, which will transition to Scintilla in 2025. This rebrand underscores Walmart’s commitment to helping businesses, especially emerging CPG brands, make smarter, data-driven decisions. With the name “Scintilla,” Walmart emphasizes the power of even a single insight to spark meaningful and profitable business outcomes, showcasing a significant shift in how the retail giant approaches data, insights, and relationships with suppliers.

Empowering SMBs: Walmart’s New Insights Ecosystem, Scintilla

Post author:Blazej
Post published:October 5, 2025
Post category:Walmart

Walmart's Scintilla empowers SMBs with first-party shopper data and real-time ad optimization, leveling the playing field in retail media. With 100%+ SMB growth and 173% overall adoption, it's a game-changer for emerging CPG brands.

Retail Media Market Guide 2025 – How to Start Your Retail Media Ads

Post author:Blazej
Post published:May 19, 2025
Post category:Amazon Instacart Retail Media News Walmart

Discover how to leverage this evolving landscape and position your brand for success in the competitive retail environment.

Solving Fragmentation in Retail Media

Post author:Blazej
Post published:April 17, 2025
Post category:Instacart Retail Media News Walmart

Retail media is booming—but fragmentation holds brands back. RMIQ solves this with unified data, closed-loop attribution, and actionable insights that connect ad spend to sales. Finally, clarity and scale in a messy media landscape.

hould you keep fighting for attention in Amazon’s hyper-competitive realm or bet on Walmart Connect and ride the wave of growth?Spoiler: Walmart Connect might just be the underdog story that pays off.Here's why leaning into Walmart's growing ecosystem could be the strategic edge your brand needs.

Dollar for $: Walmart Beats Amazon in the ROAS Ring. Reality check ahead for those we think differently!

Post author:Blazej
Post published:December 13, 2024
Post category:Amazon Retail Media News Walmart

In the fierce arena of retail media, CPG brands face a critical choice: continue battling in Amazon's costly and chaotic marketplace or embrace the untapped potential of Walmart Connect. Ready to escape the madness and maximize your returns? Dive into the future of retail media with Walmart Connect!

Walmart Marketplace news august 2024 rmiq retail media ads marketiplace agency

What’s new: Walmart Marketplace Update August 2024

Post author:Blazej
Post published:September 5, 2024
Post category:Retail Media News Walmart

To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.