Read more about the article Dollar for $: Walmart Beats Amazon in the ROAS Ring. Reality check ahead for those we think differently!
hould you keep fighting for attention in Amazon’s hyper-competitive realm or bet on Walmart Connect and ride the wave of growth?Spoiler: Walmart Connect might just be the underdog story that pays off.Here's why leaning into Walmart's growing ecosystem could be the strategic edge your brand needs.

Dollar for $: Walmart Beats Amazon in the ROAS Ring. Reality check ahead for those we think differently!

In the fierce arena of retail media, CPG brands face a critical choice: continue battling in Amazon's costly and chaotic marketplace or embrace the untapped potential of Walmart Connect. Ready to escape the madness and maximize your returns? Dive into the future of retail media with Walmart Connect!

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Read more about the article ???????? Santa’s Early Surprise: Free Instacart Campaign!
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???????? Santa’s Early Surprise: Free Instacart Campaign!

No hoops to jump through. No fine print. Just free money to kickstart your next big move and try Instacart ads with us. We’ve got you covered. RMIQ and Instacart are teaming up to give your brand the boost it deserves.

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Read more about the article Empowering SMBs: Walmart’s New Insights Ecosystem, Scintilla
Walmart Unveils Scintilla: A New Era for Data-Driven Decisions and Supplier Empowerment Walmart is leading the way in retail insights and analytics with the exciting announcement of its newly rebranded insights ecosystem, Walmart Luminate, which will transition to Scintilla in 2025. This rebrand underscores Walmart’s commitment to helping businesses, especially emerging CPG brands, make smarter, data-driven decisions. With the name “Scintilla,” Walmart emphasizes the power of even a single insight to spark meaningful and profitable business outcomes, showcasing a significant shift in how the retail giant approaches data, insights, and relationships with suppliers.

Empowering SMBs: Walmart’s New Insights Ecosystem, Scintilla

Walmart's Scintilla empowers SMBs with first-party shopper data and real-time ad optimization, leveling the playing field in retail media. With 100%+ SMB growth and 173% overall adoption, it's a game-changer for emerging CPG brands.​

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Read more about the article What’s new: Walmart Marketplace Update August 2024
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What’s new: Walmart Marketplace Update August 2024

To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.

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