Retail media is broken — and most brands don’t even know it.From vanity ROAS to outdated dashboards, the current system rewards fluff, not performance. If you’re still juggling platforms, guessing at SKU impact, and letting budgets run on autopilot, you’re not optimizing — you’re donating.
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To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.
