Retail Media Network Fragmentation CostsPlatform management consumes 160+ hours monthly without automationStaffing requirements range from 2-10 FTEs depending on scale and automationAttribution windows create 50-80% ROAS variance on identical campaignsHidden…
Top Retail Media Network Agencies Driving Ad Performance $60+ billion in annual spend flows through retail media network platforms like Amazon, Walmart, and Target, and many more. Seven agencies stand…
You're likely reading about or hearing a lot of retail media jargon in meetings, and you sort of know what some of it means... but not really. Below is a…
ROAS tells you how efficiently you spent a specific advertising dollar. However, in the competitive CPG landscape, sustainable growth requires a deeper understanding of customer acquisition cost, lifetime value, and true incremental lift in sales.
