The Results
- 75% increase in ROAS in under 2 months
- 2.5× more in attributed sales from Instacart retail media
- 2.7x increase in new-to-brand revenue from Instacart retail media
The Challenge
Darey Brands is a national specialty CPG company crafting better-for-you dairy across goat, and cow categories, including Green Valley Lactose Free brand. While confident retail media could deliver more, the team identified a performance gap on Instacart — particularly in new-to-brand discovery and revenue.
The Solution
Darey Brands partnered with RMIQ for end-to-end Instacart execution of Green Valley Lactose Free campaigns. Using RMIQ’s retail media performance platform, each SKU was run by RMIQ as its own AI-optimized campaign — extending native platform great capabilities. Discovery and efficiency improved, without adding operational work.
The Results
In under two months, Darey Brands doubled down on discovery. ROAS increased. New-to-brand sales grew 2.7×. The supported brand Green Valley Lactose Free became one of the fastest-growing brands on Instacart.
“In the first 2 months Retail Media IQ more than doubled our revenue on our existing retail media ad spend. Without adding execution work on our side. – Matt Gorella, Senior Brand Manager, Darey Brands
