The Results:
- 2x ROAS growth in less than 2 months across networks
- 8.5 x ROAS for the new product launched
The Challenge:
Zack’s Mighty, an innovative organic tortilla chip company launched in 2020, faced a crowded online snack aisle. The lean brand team needed a way to cut through the noise, compete with category giants, and drive meaningful growth using retail media, without adding operational complexity. Executing campaigns across multiple networks manually was resource-intensive, so they needed a partner to handle end-to-end execution.
The Solution:
Zack’s Mighty partnered with RMIQ to fully manage retail media campaigns across multiple networks. By shifting to AI-driven, SKU-level optimization, RMIQ unlocked incremental performance gains, ensured cross-platform consistency, and delivered growth while removing execution burden from the brand team.
The Results:
Doubling sales from retail media in under two months and achieving 8.5× ROAS for a new product launch.
Network-Specific Results Over Time:
- Whole Foods: 500% ROAS growth, 10× more sales
- Walmart: 85% ROAS growth, 63% more sales
- Instacart: 163% ROAS growth, 60% more sales
Testimonial:
RMIQ team has been transformative to our digital marketing efforts. They more than doubled our ROAS within a month and have made a meaningful impact on our business and retail partnerships. They are easy to work with, adaptable, and always willing to help out in any areas directly related to or tangential to sponsored search. – Zack Gazzaniga, Founder
See another success story here: https://www.rmiq.net/instacart/smash-kitchen-success-story-cooking-up-growth-on-instacart/
And video testimonial: https://www.youtube.com/shorts/IF4tvHnDs0A
