Petr Misek

On video he goes by Peter. In September 2026 he presented RMIQ's Retail Media Academy series on Instacart: two long-form tutorials and three shorts. He works through a real client account, showing how to export the keyword report, choose keywords by spend, recalculate bids against ROAS and build a manual Ecosystem campaign. One short explains why a keyword that drives sales can still return a weak ROAS when its CPC is too high.

Before RMIQ, Petr was VP of Business Development at Zeropark, a commerce media ad platform. He earlier held the title Business Development Director there. In his senior roles he led U.S. business development and helped brands and agencies scale sales through commerce media solutions.

Petr spoke for Zeropark at industry events. On December 8, 2023, he delivered a lunch presentation at MediaPost's Search & Performance Insider Summit in Deer Valley, Utah, on how Zeropark drove growth over the 2023 Black Friday and Cyber Monday weekend. In June 2023 he hosted a roundtable at CommerceNext in New York on driving incremental performance for brands with commerce media. He also hosted Zeropark webinars on commerce media for brands and for publishers.

Petr was earlier a shareholder in the Prague food brand banh-mi-ba. He holds a Bachelor of Science in Psychology from Lancaster University.