Retail Media ROI Calculator
Planning retail media can be challenging, especially when you’re deciding how much to invest across different retailers. Estimate the sales and ROAS your Sponsored Search campaigns could generate with RMIQ, based on your planned spend and current performance.
How the estimate works
Just starting with retail media. We multiply the monthly budget you plan for each network by RMIQ’s benchmark ROAS for Sponsored Search on that network.
Already running campaigns. For each network, we apply RMIQ’s average ROAS improvement to your brand’s current performance. The calculator then shows either how much more your existing budget could generate at that ROAS, or how much less you could spend to achieve the sales you generate today.
Why at least $3,000 a month per network? For Sponsored Search to generate enough data for meaningful optimization, brands should typically plan for at least $100 a day per active retail network. Recommended budgets may be higher depending on your product conversion rate, category competitiveness and growth objectives.