Retail Media Academy
Retail media guides
How to advertise on the networks CPG brands buy most, step by step, and how to plan the budget behind them. Written by the RMIQ team.
Written by Mateusz Drela, CEO, RMIQ- 5Network guides
- 3Planning guides
By network
Pick your network
Each guide covers one network end to end: the ad formats it sells and how to run campaigns on it.
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Amazon
RMIQ’s Amazon Ads Guide
Expert: Mateusz Drela, CEO
- Sponsored Products
- DSP
- AMC
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Walmart
2026 Walmart Connect Advertising Guide
Expert: Petr Misek, CSO
- Ad formats
- Bid ranges
- Keyword strategy
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Instacart
Instacart Advertising Guide 2027: How Instacart Ads Work and How to Run Them
Expert: Petr Misek, CSO
- Ad formats
- Auction and bids
- Instacart Ads Manager setup
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Target
Target Roundel Advertising Guide 2027: Formats, Costs and Media Studio Setup
Expert: Mateusz Drela, CEO
- Ad formats
- Costs
- Media Studio setup
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Whole Foods
The Complete Guide to Advertising on Whole Foods
Expert: Jim Grace, Senior New Business Director
- Sponsored Products
- DSP targeting
- In-store ad formats
Planning
Plan the money, then the media
Three guides in the order most brands need them: the market first, then the yearly budget, then a seasonal peak.
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Start with the marketWhere the money goes and which networks matter.
Retail Media Market Guide 2026
- 200+ retail media networks
- Market insights
Expert: Mateusz Drela, CEO
Read the guide
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Set the yearly budgetSplit spend across retailers, products and campaigns.
How to Build a Winning Retail Media Budget for 2027
- Distribution plans
- ROAS targets
Expert: Jim Grace, Senior New Business Director
Read the guide
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Plan the peak seasonShift budget into the weeks that sell.
Halloween Retail Media Budget: How CPG Brands Should Plan Spend in 2026
- By SKU and retailer
- When to scale and when to cut
Expert: Jim Grace, Senior New Business Director
Read the guide
The experts
Who is behind the guides
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Mateusz DrelaCEO, RMIQ
Brings a programmatic ad-tech buyer's view to fragmented retail media networks.
Profile -
Petr MisekCSO, RMIQ
Co-founder and CSO of RMIQ, teaching Instacart Ads optimization.
Profile -
Jim GraceSenior New Business Director, RMIQ
North America business development for retail media brands and agencies.
Profile
Contact RMIQ
Talk to a retail media expert
Book 30 minutes with Petr, or send the team a message. A person on the team reads both.
Book a call with Petr
Petr Misek, Retail Media Expert
Bring the brands you sell and the networks you buy on. Petr will show you where RMIQ fits and what it would change.
Send us a message
Petr, Jim or Jacek will reply
Pricing, partnerships, press, or a question that doesn't need a call.