The Fresh Grocer Ad Agency

Wakefern Media Exchange leverages both on-site and off-site technologies within The Fresh Grocer’s extensive media network to deliver targeted advertising solutions that drive results for businesses. On-site display and sponsored product ads appear directly on The Fresh Grocer’s online marketplace and brick-and-mortar platforms, ensuring high visibility among engaged shoppers. Utilizing PDP conquesting, Wakefern Media Exchange targets consumers at specific product detail pages, increasing the likelihood of conversion. Complementing these capabilities, off-site retargeting extends the reach by using Wakefern’s rich first-party data to engage potential customers beyond the marketplace, reinforcing brand messaging and boosting overall campaign effectiveness.

When combined with RMIQ’s AI-powered ad optimization, Wakefern Media Exchange’s technologies enable businesses to maximize their advertising ROI through intelligent, data-driven campaign management. RMIQ’s AI continuously analyzes performance metrics across Wakefern’s on-site search and display ads as well as off-site retargeting efforts, dynamically adjusting bids and placements to optimize reach and conversions. This seamless integration empowers brands to efficiently target audiences across multiple channels within The Fresh Grocer network, harnessing the power of machine learning to deliver personalized, high-impact advertising that drives measurable business growth.