Case Study

Darey Brands Success Story: Daring to Double Sales on Instacart

Instacart

RMIQ's Instacart chart for Green Valley Lactose Free: ROAS and revenue before RMIQ and after RMIQ took over the campaigns, both lines higher afterwards

The Results

75% increase in ROAS in under 2 months

2.5× more in attributed sales

2.7× increase in new-to-brand revenue

In the first 2 months Retail Media IQ more than doubled our revenue on our existing retail media ad spend. Without adding execution work on our side.

Matt GorellaSenior Brand Manager, Darey Brands

The Challenge

Darey Brands is a national specialty CPG company crafting better-for-you dairy across goat and cow categories, including Green Valley Lactose Free brand. While confident retail media could deliver more, the team identified a performance gap on Instacart, particularly in new-to-brand discovery and revenue.

The Solution

Darey Brands partnered with RMIQ for end-to-end Instacart execution of Green Valley Lactose Free campaigns. Using RMIQ's retail media performance platform, each SKU was run by RMIQ as its own AI-optimized campaign, extending native platform great capabilities. Discovery and efficiency improved, without adding operational work.

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