One collective, 22 grocery banners

Albertsons Media Collective: Ad Formats & Agency Support

RMIQ maps which Albertsons banners carry your products before choosing audiences, so budgets follow real distribution across 2,100+ stores.

Albertsons Media Collective is the retail media network of Albertsons Companies. Brands, agencies and brokers buy its ads on Albertsons' e-commerce site and loyalty app, in its stores, and offsite through Google's DV360, The Trade Desk, Meta and streaming TV, with results tied to in-store and online sales.

Book a demo See reach against shelf

National reach, banner-by-banner shelf

Sold nationally, stocked banner by banner: the Albertsons footprint

The Collective sells "local loyalty, backed by national reach" across its 22 banners. Underneath, stores vary by state, and targeting, creative and screens by banner or store.

  1. Stores weighted to six states

    10-K, February 28, 2026

    California has 584 of Albertsons' 2,244 stores (26%). With Washington, Texas, Illinois, Arizona and Oregon, six states hold 64%; Iowa, North Dakota, Oklahoma and Arkansas have one store each.

  2. Banner and region segments

    Audience targeting

    The Collective offers "over 2,800 target-audience segments," including "regional divisions and store-banner targeting."

  3. Creative versions by distribution

    2026 specs

    Versions that run side by side "due to product distribution" count as one creative version, and self-serve YouTube campaigns need "a unique video ... for each participating banner."

  4. Screens tied to stores

    In-store and out-of-home

    The in-store fleet was set to add about 800 stores in 2026, with presence across 10 divisions; digital out-of-home offers "120,000 digital screens near stores carrying your products."

The Collective's onsite pages do not say which banners each placement reaches, so a banner map starts from the brand's own distribution data.

Four channels, one loyalty data set

Albertsons Media Collective ad formats across four channels

Audiences come from Albertsons' first-party data, "real grocery transactions from more than 50 million loyalty members."

  • Onsite search, display and coupons

    • Units: Sponsored product ads, Brand Spotlight, display, coupons, email, landing pages

    Sponsored product ads take "prominent placements at the top of search and category listings and in the browse experience"; digital manufacturer coupons can add an email reminder to clip.

  • In-store and out-of-home

    • Units: Screens, audio, shelf signage, sampling, digital out-of-home

    Screens include deli and pharmacy placements, and audio runs through Stingray.

  • Offsite video and Collective TV

    • Units: Google's DV360 and YouTube, The Trade Desk, Collective TV

    Collective TV covers "streaming, digital video, and soon, linear TV." On The Trade Desk, one click on an Add-It ad puts the product in the shopper's Albertsons cart.

  • Social, creators and branded series

    • Units: Meta, Pinterest, Influencer 360, branded entertainment

    Meta and Pinterest report closed-loop sales. A scripted P&G series, announced June 17, 2026, launched June 23.

Insertion order, DSP seat or Criteo

Albertsons Media Collective on an insertion order, in a DSP or through Criteo

The public way in is a contact form for agencies, brands and brokers.

  1. The Collective's team

    Managed buys run on insertion orders under the Collective's standard terms.

    • Default payment: 30 days from invoice

  2. The Trade Desk and DV360

    The Collective's audiences and measurement run in The Trade Desk and DV360; in DV360, brands keep "full control over budget, creativity, targeting, and optimization."

    • More than 175 commerce audiences for YouTube and premium inventory (April 27, 2026)

  3. Criteo, onsite

    Criteo has supported brands' onsite sponsored product ads since its January 2024 partnership, which named Commerce Max, Criteo's self-service demand-side platform, for onsite buys.

Four changes since April

Albertsons Media Collective news: measurement, AI search and a new regional map

Two of the four add measurement to a closed loop tying ads to in-store and online sales.

  1. September 17, 2026

    Multi-touch attribution with LiveRamp

    The tool reads the Collective's own channels alongside Meta, DV360, Google Ad Manager and Perion in "a single, deduplicated view of performance."

  2. July 23, 2026

    Eleven divisions become four regions

    Albertsons Companies regrouped 11 divisions into California, West, South and East regions, with "no plans to realign stores or districts."

  3. June 23, 2026

    Sponsored products in AI conversational search

    Through Criteo, eligible sponsored products can appear in the product carousels of Albertsons' AI-powered conversational search.

  4. April 16, 2026

    Onsite incrementality

    Test-and-control incrementality measurement, live in store since January 6, reached onsite display.

Approvals, methods, a review

Claim approvals, iROAS methods and a banner review: risks in a Collective plan

  1. Six weeks for some claims

    "Made in the USA" and green claims need advance approval, with "the standard SLA" of 6 weeks.

  2. iROAS that moves with the method

    In 42 campaigns studied with Ovative and Northwestern's Kellogg School, the Collective found reported iROAS "could vary by 6.5x on average" with methodology alone.

  3. Banners under review

    On October 13, 2026, Albertsons Companies began a "comprehensive business review," due to end in its fourth quarter, that covers its "portfolio of banners."

Distribution before audiences

Albertsons Media Collective agency support, banner by banner

An RMIQ Collective plan starts with the banners stocking a brand's products.

Book a demo See the multi-network result

  • A banner and region map first

    From your own distribution data, RMIQ lists which banners and regions carry each product, then picks the Collective's banner and regional segments to match.

  • The route, chosen on a call

    RMIQ and your team choose the route: insertion orders with the Collective's team, or its audiences in your Trade Desk or DV360 seat.

  • Budgets by product, results by method

    RMIQ sets each product's budget by the banners that stock it and checks which method produced an iROAS before comparing networks.

Measured per network

Zack's Mighty, an RMIQ client measured network by network

RMIQ's case studies cover no Albertsons campaign. Zack's Mighty comes closest: campaigns "across multiple networks," reported per network, the way an Albertsons plan is split by banner.

  • Zack's Mighty

    Walmart and Instacart; no period given
    • Walmart ROAS growth: 85%
    • Instacart ROAS growth: 163%

    Founder Zack Gazzaniga says RMIQ made "a meaningful impact on our business and retail partnerships."

    Read the Zack's Mighty story

Banners, buying, RMIQ

Albertsons advertising agency FAQ

Does Albertsons have a retail media network?

Yes. Albertsons Media Collective is the retail media arm of Albertsons Companies; its content policy calls it "our retail media network." It sells onsite, in-store, offsite and social media to brands, agencies and brokers, with results tied to Albertsons' in-store and online sales.

Which banners does Albertsons Media Collective cover?

The Collective represents all 22 Albertsons banners. The 10-K names 16: Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Jewel-Osco, ACME, Shaw's, Star Market, United Supermarkets, Market Street, Haggen, Kings Food Markets and Balducci's Food Lovers Market. The Collective's onsite pages do not name each placement's banners.

Can brands buy Albertsons Media Collective ads self-serve?

In part. Audiences run self-serve in The Trade Desk and Google's DV360, and Criteo's January 2024 release named Commerce Max for self-service onsite buying. Other media starts with the Collective's contact form and runs on insertion orders, with default payment 30 days from invoice.

Does RMIQ manage Albertsons Media Collective campaigns?

RMIQ's supported grocery networks include Albertsons. RMIQ offers to plan Collective campaigns from the banners and regions that carry each product and settles the buying route with your team on a call. It has published no Albertsons case study yet.

Other grocery shelves

Grocery networks, RMIQ's agency service and the method behind Albertsons' measurement

Grocery networks and an Albertsons banner

Collective sources8 sources

Each source is listed with the date it was published; pages that show no date are marked with the date they were read.

  1. Albertsons Companies, Form 10-Q for the quarter ended June 20, 2026, filed July 28, 2026; Form 10-K for the fiscal year ended February 28, 2026, filed April 27, 2026
  2. Albertsons Companies releases: second quarter fiscal 2026 results, October 13, 2026; ACI Edge regional operating model, July 23, 2026; fourth quarter and full year results, April 14, 2026; OpenAI advertising pilot, February 12, 2026
  3. Albertsons Media Collective releases: incrementality-based multi-touch attribution, September 17, 2026; sponsored products in AI-powered conversational search, June 23, 2026; branded entertainment with Procter & Gamble, June 17, 2026; onsite incrementality measurement, April 16, 2026; in-store incrementality measurement, January 6, 2026
  4. Albertsons Media Collective blog: frictionless offsite, September 15, 2026; measurement standardization, September 10, 2026; influencers and Influencer 360, July 8, 2026; YouTube with Display and Video 360, April 27, 2026
  5. Albertsons Media Collective, Specs and Guidelines 2026 (PDF), July 10, 2026
  6. Albertsons Media Collective pages: our difference, offerings, onsite, in-store, digital out-of-home, offsite display and Collective TV, social and creator content, ad specifications, content policy, standard terms and conditions, get started, no date shown, read October 20, 2026
  7. Criteo, Albertsons Media Collective Selects Criteo to Power its Retail Media Ecosystem, January 9, 2024
  8. RMIQ, Zack's Mighty case study, August 25, 2026; Walmart Connect ads guide, February 2, 2026; retail media agency page, October 14, 2026; homepage and case studies listing, read October 20, 2026

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