Sprouts shoppers, bought on their own or through Instacart
Sprouts ads run on Instacart Carrot Ads across Sprouts' own site and app; RMIQ plans them alongside your Instacart campaigns without mixing results.
The Sprouts retail media network is the retail media network Sprouts Farmers Market launched in May 2023 on Instacart's Carrot Ads. It sells ads on shop.sprouts.com and the Sprouts app, both powered by the Instacart Platform, to brands that want the grocer's "health enthusiasts and selective shoppers."
Written by Jim Grace, Senior New Business Director, RMIQOne ad stack, two places a budget can land
Per Instacart's launch release, "for the first time, brand partners can target specific ad campaigns to consumers solely on the Sprouts' ecommerce experience leveraging Instacart Ads technology."
shop.sprouts.com and the Sprouts app
Advertisers "target and optimize dedicated online campaigns specifically on the Sprouts ecommerce experience, powered by Carrot Ads." Each brand gets "attributed sales and return on ad spend (ROAS), from their Sprouts campaigns."
The Instacart marketplace
With Sprouts on Carrot Ads, "brands automatically benefit by increasing the reach of their Instacart Ads campaigns to include Sprouts ecommerce experience." Instacart Ads campaigns run on budgets and cost-per-click bids.
Shelves stocked for emerging brands
Instacart's release says "Sprouts is known for carrying innovative and better-for-you products and for stocking its shelves with emerging brands."
Search rows, category aisles, brand pages
Carrot Ads gives retailers "sponsored products, display placements, brand pages, and detailed performance metrics" through Instacart's API, and shop.sprouts.com runs on the Instacart Platform.
Carrot Ads places "promoted products in search results and category pages, helping brands increase product visibility and drive sales."
Carrot Ads serves "banner ads and promotional content across your storefront."
Brand pages are "custom branded shopping experiences that showcase a brand's full product catalog and promotional content."
A grocer still opening stores
Sprouts reported its third quarter of 2026 on October 28, 2026.
Overlapping reach, separate ledgers
Instacart Ads campaigns already extend to Sprouts' site automatically, so adding a Sprouts-only campaign reaches Sprouts shoppers from two budgets.
Sprouts campaigns report their own attributed sales and ROAS, while Instacart reach that lands on Sprouts reports with the brand's Instacart Ads results. Added together, the two lines stop showing which budget drove Sprouts sales.
Instacart's rules bar campaigns "targeted at the virtual storefront of a specific retailer," so money meant for Sprouts alone goes through Carrot Ads on Sprouts' own site.
Split budgets, one plan
RMIQ lists Sprouts among the grocery networks it supports, and its Smash Kitchen case says RMIQ launched and scaled the brand's "Instacart and Sprouts campaigns" with "full, end-to-end execution."
RMIQ starts by listing which of your Instacart Ads campaigns already reach Sprouts and which products earn a Sprouts-only campaign on Carrot Ads.
On Sprouts, as on Instacart, RMIQ runs "SKU-level, granular campaigns," with agents that tune "each product's keywords, bids, and budgets."
RMIQ reports Sprouts campaign sales and ROAS on their own line, separately from your Instacart results.
An organic pantry brand on Instacart and Sprouts
Smash Kitchen is "a challenger CPG brand offering organic, non-GMO pantry staples," and RMIQ ran its Instacart and Sprouts campaigns for "a lean team." The figures it publishes are Instacart results.
RMIQ ran SKU-level campaigns, "optimizing each product as its own growth lever," after an existing RMIQ client referred the brand.
Read the Smash Kitchen storyTwo budgets, one verdict per keyword
Sprouts-only campaigns are built with Instacart Ads technology on Sprouts' own site. RMIQ's audit page names Instacart among its networks, and RMIQ agrees on your audit call whether your Sprouts campaigns join the scope.
See a sample RMIQ keyword audit
An anonymized RMIQ audit of one brand's paid search, with each keyword sorted into scale, rebid and pause lists.
RMIQ's keyword audit covers Walmart Connect, Target, Instacart and more; RMIQ agrees its scope with you after the audit call.
When you download, RMIQ receives your email and may contact you about an audit. Privacy policy
What brands ask before buying Sprouts
It is the ad business Sprouts Farmers Market launched in May 2023 on Instacart's Carrot Ads, whose menu covers sponsored products, display and brand pages. Sprouts and Instacart have partnered since 2018, and the Instacart Platform powers shop.sprouts.com and the Sprouts app where the ads run.
Yes. Carrot Ads is the part of the Instacart Platform that brings Instacart's ad technology to retailers' own websites. Instacart says it helps "retailers of all sizes build and grow their own retail media networks," and Sprouts uses it on its site and app.
Not on the Instacart marketplace, which Instacart runs as "a brand-agnostic platform": a campaign there cannot target one retailer's storefront. A Sprouts-only campaign runs on Sprouts' own site through Carrot Ads. Instacart runs those campaigns with the same creative, targeting and measurement tools it uses across its Carrot Ads retailers.
Yes. RMIQ, a retail media agency, ran Smash Kitchen's Instacart and Sprouts campaigns end to end, with SKU-level campaigns on both. It plans Sprouts-only campaigns on Carrot Ads beside your Instacart Ads, and its keyword audit gives each keyword in scope a verdict: continue, adjust spend or stop.
Instacart tools for a Sprouts plan
Grocery networks to plan beside Sprouts
Each source is listed with the date it was published; pages that show no date are marked with the date they were read.
Contact RMIQ
Book 30 minutes with Petr, or send the team a message. A person on the team reads both.
Petr Misek, Retail Media Expert
Bring the brands you sell and the networks you buy on. Petr will show you where RMIQ fits and what it would change.
Petr, Jim or Jacek will reply
Pricing, partnerships, press, or a question that doesn't need a call.
Petr MisekRetail media expert, RMIQ
Questions about your retail media? Book 30 minutes with Petr, or send the team a message. A person on the team reads both.
Book 30 minutes Send a message
