Five companies control more than half of the $100+ billion U.S. pet industry, which is still growing close to double digits a year. That leaves a $50 billion market open…
Planning your retail media budget for 2027 should start long before January. For CPG brands, retail media is increasingly connected to the broader retail growth plan: where your products are…
https://www.youtube.com/shorts/H-i2Op1UKoU Mac Villarreal, Founder @ I Eat My Greens Jordan Buckner, Founder @ FoodBevy Matt Drela, Founder, CEO @ RMIQ When I Eat My Greens wanted to improve the performance…
Mateusz Drela, CEO @ RMIQ Most challenger brands chase storefront placement wherever they can get it. That's dangerous death trap. The storefronts worth fighting for are the ones where…
Screenshot Bain & Company identified 120 insurgent consumer brands in 2025 that accounted for 39 percent of incremental category growth across CPG. The year before, that figure was 17 percent.…
Awareness, consideration, and conversion used to take days across separate channels and separate budgets. Inside a retail media environment, all three happen in the same session, often within minutes. The…
Growth rarely happens in straight lines. For people and for brands, early wins often feel like arrival, until complexity sets in and the real test begins. For FMCG and CPD…
6.7× quarter-over-quarter increase in sales on Instacart 84%+ of revenue driven by new-to-brand customers Steady, compounding growth post-launch The Challenge Smash Kitchen is a challenger CPG brand offering organic, non-GMO…
Retail Media Network Fragmentation CostsPlatform management consumes 160+ hours monthly without automationStaffing requirements range from 2-10 FTEs depending on scale and automationAttribution windows create 50-80% ROAS variance on identical campaignsHidden…
Walmart's Scintilla empowers SMBs with first-party shopper data and real-time ad optimization, leveling the playing field in retail media. With 100%+ SMB growth and 173% overall adoption, it's a game-changer for emerging CPG brands.
