Screenshot Bain & Company identified 120 insurgent consumer brands in 2025 that accounted for 39 percent of incremental category growth across CPG. The year before, that figure was 17 percent.…
Awareness, consideration, and conversion used to take days across separate channels and separate budgets. Inside a retail media environment, all three happen in the same session, often within minutes. The…
Growth rarely happens in straight lines. For people and for brands, early wins often feel like arrival, until complexity sets in and the real test begins. For FMCG and CPD…
6.7× quarter-over-quarter increase in sales on Instacart 84%+ of revenue driven by new-to-brand customers Steady, compounding growth post-launch The Challenge Smash Kitchen is a challenger CPG brand offering organic, non-GMO…
